Are you my demographic
I participated in a small business marketing workshop this week – yep trying to get ideas for spreading the ‘word’ about my app and one of the exercises we did was to describe our customer demographic. And whilst I make assumptions about who may use my app, I am conscious they may not know the benefits of using it. I believe my customer is ‘me’; a middle aged woman, with children who have already left the family home or someone at a time in their life where they have the space to ‘unpack’ their emotional baggage. The difference between me and potentially the people using my app could be that I have engaged in a counselling process (several times in my life). I want people to be open to accessing therapy if they want to, but it can be an overwhelming prospect; especially if you don’t know where to begin. It could be an internal ‘itch’ that makes you aware that something isn’t quite right, that something needs to be unpacked and refolded so can move forward without it annoying you. Sometimes that ‘itch’ can be managed on your own, but if it needs to go through the rinse cycle with a good fabric softener (counsellor) before being packed away, this is a place to start.
So are you my demographic? I am sure we share many similarities, as people we are not that different from each other; I believe we are all doing the best we can, dealing with life. My hope is that you are able to carry your emotional baggage without burden or shame. Don’t let your baggage be carried in a plastic garbage bag, slung over your shoulder weighing heavy on your back. Unpack that shit and repack it into some designer ‘on wheels’ luggage and walk tall through your life.